4/1/2023 0 Comments Direct mail![]() “Announcing” instantly paints the picture that something important and new is about to be spoken about, piquing readers’ curiosity. This is one of many legendary advertisements he wrote: This is because it’s the first thing the reader sees. He coined the famous quote “You’ve spent 80 cents of your dollar once you’ve written the headline.” These are tips for spicing up your own direct mail copywriting in the meanwhile: Write 100 different headlinesĭavid Ogilvy, the man behind some of the world’s most famous ads, would write up to 100 headline ideas for every campaign. You need to spend money to make money.Ĭheck out my copywriting rates if you need a freelance direct mail copywriter. Sorry to say it, but you’re not going to find a writer worth your while that charges $10/hour or minimum wage. There’s a reason that good copywriters charge higher rates: they deliver results. They use storytelling, calls to action, and other strategies to make the customer drool at the mouth before taking out their credit card.Īvoid cheap writers as the results will be very poor. It’s easy to think that you could muster up a couple of thousand words and call it a day, but great copywriters understand the science of what sells. This is why you need to hire a copywriter, such as myself, to ensure that you have direct mail copy that converts. The most important element of direct mail material is the sales copy. They offer direct mail designs for $269, $399, $799, $1,299 with different packages. The last route would be to outsource the design to a freelancer or agency. ![]() They have pre-made direct mail designs that will give a good boost to any campaign. I’d recommend using a free tool like Canva. There are also templates available online that you can use to save time and energy. Those with basic design skills shoulder consider lowering costs by creating advertisements by themselves. Without a properly designed letter, brochure, etc, you won’t capture the attention of readers or impress them.Īnd that means it’ll get thrown in the trash. Visuals are a huge component of successful direct mailing. □ Designing direct mail marketing material With that being said, let’s talk about what goes into the cost of direct mail campaigns. Doing this with direct mail on the side will yield the best results. This means that you will want to ensure that you have a well-balanced marketing strategy that consists of direct mail, email, and a website.Ĭollect emails with a tool like Mailchimp and learn the basics of inbound marketing if you’re not already practicing it. A formal letter would be appropriate for business services for example, while a colourful and casual letter would be suitable for children’s products.Ī study by MobileCause found that direct mail tends to have the best results, specifically regarding open rates, when it’s mixed with other strategies. Product: What you are selling will need to align with the packaging and design of the mail you send.Audience: Do you have a narrowly defined target audience? Are you planning to send mail to previous customers to promote repeat purchases? Depending on who you’re selling to will also determine costs, as cold leads require more material to convert versus those already knowledgeable about your brand.Budget: How much are you willing to spend? Those with smaller budgets will have to send out less mail and may have to opt for small catalogues or designs.You need to brainstorm the goals, budget, and other areas of your business to decide which route is the best. There’s no cookie cutter way to approach direct mail. Let’s talk about how much direct mail costs, so you can get a better idea of what you’ll need to invest. Now there’s Facebook, Pinterest, Instagram, Google, Twitter ads, and unlimited paths to take. Besides radio or television, there weren’t many other options. It has been the go-to strategy for companies around the world for decades.īefore the crazy thing called the internet, direct mail was one of the best ways to reach customers. We’re so used to being bombarded with emails these days that it’s hard to remember the last time we received a promotion via letter. ![]() ![]() Wrapping up direct mail copywriting and marketing What is direct mail marketing?ĭirect mail marketing is the process of mailing recipients offers, coupons, or sales letters directly to their physical mailbox.
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